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Displaying 2 articles of 2 total result(s).
Original Article

Linking Service Quality Of Malaysian Research Universities And Academics’ Demographic Characteristics

Siti Falindah Padlee
,
Marhana Mohamed Anuar
,
Siti Nur ‘Atikah Zulkiffli
,
Noor Zatul Iffah Hussin

Keywords: ANOVA, comparative analysis, perceived quality, t-test, university services.

Article no: 38

Pages 431-438

Doi: 10.15405/epsbs.2020.10.38

>View as HTML >Abstract >Download PDF
Original Article

Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Nor Azila Mohd Noor
,
Tunku Nur Atikhah Tunku Abaidah

Keywords: Private label brands (PLBs), retail store, store image, perceived quality, perceived risks.

Article no: 41

Pages 463-472

Doi: 10.15405/epsbs.2020.10.41

>View as HTML >Abstract >Download PDF

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